ENGAGE: Smart Ideas to Get More Media Coverage, Build Your Influence & Grow Your Business

(Kirkus Reviews)  A public relations professional shares a wealth of useful ideas for gaining free media coverage. In this highly accessible guide, Dian Griesel (ENGAGE, 2015, etc.) details 226 “smart ideas” that any corporate communicator can use to “raise their profile or that of their company, project or concept.” The author covers several essential topics, such […]

Avoiding a Public Apology: Public Relations Tactics in Case of Crisis

(DGIwire) — Celebrities, especially comedians, have been known to put a well-heeled foot in their mouth at times. Perhaps an off-color remark is overheard by a reporter or captured on a smartphone. Maybe a well-planned joke that was intended to make people laugh was taken the wrong way, and instead offended and angered a large group […]

Libel, The Internet & Your Company Reputation

(DGIwire) — It’s impossible to overlook the benefits the Internet has given us over the past two decades. Email has made keeping in touch with loved ones and staying on top of business affairs faster and easier, and search engines and online databases bring limitless knowledge to our fingertips—and this doesn’t even scratch the surface […]

Honesty and Transparency: The Dynamic Duo of Corporate PR

(DGIwire) — In the fairy tale Pinocchio, the wooden boy’s nose grew whenever he told a lie, and until he learned to tell the truth, he could not become human. This feature of the beloved tale has been used for decades to teach children a useful lesson about lying. However, if this happened to us […]

Crisis Management: Waiting Until the Last Minute Can Be Deadly!

(DGIwire)   “Crisis” is not a word to be tossed around lightly. It has become synonymous with “disaster,” “catastrophe,” and “emergency.”  But “crisis” actually comes from the Greek, krísis, which means “decision, choice, election, or judgment.” In other words, a crisis should ideally be viewed as an opportunity to make effective changes moving forward. The reality is […]

What’s Your Corporate Crisis Management Style?

(DGIwire) — The Boy Scouts of America have the best and simplest motto that can be translated into all aspects of good PR and Crisis Management: Be Prepared. Years ago, if a company was involved in any type of crisis, big or small, it was much easier to take control and minimize damage. You had […]

Why Leaders Must Take Risks

(DGIwire) — Life as we know it would be pretty boring if it weren’t for the risk takers. Humans wouldn’t have discovered how to fly if certain brave men and women didn’t risk everything venturing into the heavens. We wouldn’t watch those World Cup, Olympic athletes and X-Games contestants who awe us with their feats. […]

Leadership Lessons: Inspiring Teamwork

(DGIwire) – No man is an island. This simple sentence couldn’t be truer when it comes to growing your business. You may think you can do it all but the fact of the matter is, if you want to grow your business to it’s fullest potential, you’ll need help. Sometimes that can be difficult. Entrusting […]

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