9 Must-Knows for Attracting Investors

(DGIwire) — Whether crowd-funding, seeking capital for growth, or even if you’re at the helm of an established public company, for those seeking to raise money during any phase of a company’s cycle, it would be wise to study and live by the following imperatives shared in this article. Studying and taking these insightful tips seriously, while making […]

Is Your PR Invisible?

(DGIwire) — Most businesses, products and people benefit immensely from positively framed, quality media exposure. A touch of “fame” or respectful recognition—whether within the editorial pages of magazines and newspapers or a variety of news show segments—can catapult a company into the minds of its desired partners and customers. More so, strategic media coverage can […]

Strategic Visibility in the Social Media Age

(DGIwire) — It’s undeniable that social media has taken over the modern Internet landscape. According to the online publication Social Media Today, there are more than 2.206 billion active social media users globally, accounting for 30 percent of the entire population. What’s more, the publication estimates that 12 new active mobile social users are added […]

Seven Ways to Channel Your Superpowers

(DGIwire) — Imagine if we each had the ability to channel our inner Mozart, Einstein or Jobs. Iron Man’s powers of invention, Spider-Man’s flexibility, the speed of Superman, the agility of Tony Hawk and the Force of Yoda: all of these become a lot more possible for us ordinary humans to harness if we choose […]

ENGAGE: Smart Ideas to Get More Media Coverage, Build Your Influence & Grow Your Business

(Kirkus Reviews)  A public relations professional shares a wealth of useful ideas for gaining free media coverage. In this highly accessible guide, Dian Griesel (ENGAGE, 2015, etc.) details 226 “smart ideas” that any corporate communicator can use to “raise their profile or that of their company, project or concept.” The author covers several essential topics, such […]

What Sings Praises Best? Advertising versus Public Relations

(DGIwire) — “Don’t pay any attention to what they write about you. Just measure it in inches,” Andy Warhol once quipped about the media. While this strategy may have worked for Warhol whose edgy and unique persona triggered stacks of free media coverage, it is far more likely that Warhol actually did pay very close attention. Smart and […]

Not Content with Your Content? PR Can Help

(DGIwire) — These days, it’s easy for a company or brand with years of experience to get swept up in the veritable deluge of constant digital content. It’s not enough for a company to merely have a Facebook page or Twitter handle—these social media outlets need to be used constantly to be effective. But simply […]

Common Personal Branding Mistakes: Are You Guilty?

(DGIwire) — Any entrepreneur worth their salt knows that an idea alone can take you only so far. Actually putting that idea into motion and emphasizing its distinctiveness is what makes for true success. To make your ideas—and by extension, your business and your products—stand out from the crowd, you need to do some personal […]

Glossophobia: 6 Tips to Overcome It

(DGIwire) – As many as 75% of all people suffer from the affects of glossophobia. Yes, that’s right: Glossophobia, or as it is more commonly known, fear of public speaking! For many, fear of public speaking is a fear greater than death. Fortunately the terror and sweats can be overcome. Like all obstacles in life if […]

5 BIG Blog Blunders

(DGIwire) — So you’ve decided to enter the world of blogging…and maybe things aren’t going as you expected. Where’s the sharing? The return for your time invested? Why aren’t you suddenly a recognized thought-leader in the field you desire? If you genuinely seek success, it’s going to involve a learning curve and commitment – just […]

Game-Changing PR Strategies for Companies of All Sizes

(DGIwire) — Everyone dreams of a day when their company makes front-page news—for positive reasons, of course. But too many entrepreneurs and company owners find themselves frustrated that their exciting new ideas or other company news don’t make it into the media. What happened to the famous Field of Dreams premise—and promise—that “if you build it, they […]

What Citizen Journalism Means for Your Company

(DGIwire) – Ever since the massive 9/11 terrorist attack, New York City has been on continuous high alert for any suspicious activity. A loud noise, wisp of smoke or increased police activity can rouse anxiety. Now, with the near ubiquity of smartphones and social media, people have come to expect this kind of news in […]

(Un)Believable Facts About ‘Medical’ Marijuana

(DGIwire) — Marijuana has long had a stigma linked to it. Most people don’t look at it as a possible treatment for diseases but rather as a way for teens to “get high.” However, with 23 states having now approved the use of medical marijuana, and court arguments revolving around it, those in favor of […]

Avoiding a Public Apology: Public Relations Tactics in Case of Crisis

(DGIwire) — Celebrities, especially comedians, have been known to put a well-heeled foot in their mouth at times. Perhaps an off-color remark is overheard by a reporter or captured on a smartphone. Maybe a well-planned joke that was intended to make people laugh was taken the wrong way, and instead offended and angered a large group […]

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