Dyson Invests $1.4B in Battery Tech: Does This Company Have an Answer?

It has been reported recently that Dyson will spend $1.44 billion (£1 billion) on Li-ion battery development over the next five years. But is an Oxford, UK-based company already closer to a revolutionary breakthrough in this area of technology which may cause Li-ion to be ultimately obsolete? Zap&Go has the first Carbon-Ion™ cell that is […]

Branding Your Company from Wall Street to Main Street

(DGIwire) — The way we read has changed, so it follows that the rules of corporate writing have altered as well. Getting your press releases read by as many interested parties as possible remains a challenge for every organization. Fortunately, there are a number of exciting new ways to improve search-engine optimization, thereby increasing website […]

The ‘Write’ Way to Public Relations Success

(DGIwire) — Strong writing skills aren’t just for novelists and poets. In this digital era of texts and emails, writing that is polished, professional and precise can make all the difference. This is especially true when trying to promote your company and attract the attention of bloggers, journalists and other media influencers who can potentially […]

Telling a Company’s Story Just Got a Whole Lot Easier

(DGIwire) — Self-promotion is tricky. We’ve all created an online profile at some point, whether for LinkedIn, Facebook, a website bio or a speaking opportunity. Writing or talking about ourselves without sounding too promotional is harder than it seems. If writing about ourselves in the right tone is difficult, imagine having to create a unified […]

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