What to Ask When Hiring a PR Firm

(DGIwire)  — Most businesses, products and people benefit immensely from positively-framed, quality media exposure. A touch of “fame” or respectful recognition whether within the editorial pages of magazines and newspapers or a variety of news show segments can catapult a company into the minds of their desired partners and customers.  More so, strategic media coverage […]

Do Your Homework If You Want Great Media Coverage

(DGIwire) — If you own a business and have never gotten around to hiring a professional team to help promote you, the “Do it Yourself” (DIY) concept may seem unwieldy. As we all know, the media world is vast and consists of innumerable journalists and publications, as well as social media and the blogosphere. The […]

Branding Your Company from Wall Street to Main Street

(DGIwire) — The way we read has changed, so it follows that the rules of corporate writing have altered as well. Getting your press releases read by as many interested parties as possible remains a challenge for every organization. Fortunately, there are a number of exciting new ways to improve search-engine optimization, thereby increasing website […]

How to Start Loving Public Speaking

(DGIwire) — The sheer thought of having to get up in front of a crowd and speak is absolutely nauseating for some people. Yes, it certainly can be a terrifying and vulnerable experience, but before you start breaking out into a full sweat, public speaking can actually have some major benefits. For one, while highly […]

Engaging the Media: Use Email Effectively

(DGIwire) — Human communication is in dire straits. Texting, commenting on someone’s Facebook status and “liking” Instagram posts is not truly communicating—it’s more like an electronic game of tag. When was the last time you spoke to someone on the phone or sent an email that resembled an actual letter instead of a collection of fragments? […]

Is Your PR Invisible?

(DGIwire) — Most businesses, products and people benefit immensely from positively framed, quality media exposure. A touch of “fame” or respectful recognition—whether within the editorial pages of magazines and newspapers or a variety of news show segments—can catapult a company into the minds of its desired partners and customers. More so, strategic media coverage can […]

Strategic Visibility in the Social Media Age

(DGIwire) — It’s undeniable that social media has taken over the modern Internet landscape. According to the online publication Social Media Today, there are more than 2.206 billion active social media users globally, accounting for 30 percent of the entire population. What’s more, the publication estimates that 12 new active mobile social users are added […]

Seven Ways to Channel Your Superpowers

(DGIwire) — Imagine if we each had the ability to channel our inner Mozart, Einstein or Jobs. Iron Man’s powers of invention, Spider-Man’s flexibility, the speed of Superman, the agility of Tony Hawk and the Force of Yoda: all of these become a lot more possible for us ordinary humans to harness if we choose […]

Consultant or Sycophant? How to Tell If You’re Getting the Best Advice

(DGIwire) — Many leaders and managers surround themselves with yes-men, butt-kissers, devotees and others who are excellent at praising powerful people. Having been on the receiving end of accolades, I can certainly validate that hearing others declare your ideas brilliant can feel absolutely wonderful. I’m the first to say I much prefer praise to criticism. […]

Four Tips for Successfully ‘Engaging’ with the Media

(DGIwire) — In The Devil Wears Prada, Miranda Priestly, editor-in-chief of Runway magazine, is known for instilling fear in her editorial staff. When one of her editors modestly suggests running a floral spread for their upcoming spring issue, Priestly rolls her eyes and cuttingly replies: “Floral? For spring? How groundbreaking.” Although the movie portrays fictional characters, it accurately […]

What Sings Praises Best? Advertising versus Public Relations

(DGIwire) — “Don’t pay any attention to what they write about you. Just measure it in inches,” Andy Warhol once quipped about the media. While this strategy may have worked for Warhol whose edgy and unique persona triggered stacks of free media coverage, it is far more likely that Warhol actually did pay very close attention. Smart and […]

Four Tips for Successfully ‘Engaging’ with the Media

(DGIwire) — In The Devil Wears Prada, Miranda Priestly, editor-in-chief of Runway magazine, is known for instilling fear in her editorial staff. When one of her editors modestly suggests running a floral spread for their upcoming spring issue, Priestly rolls her eyes and cuttingly replies: “Floral? For spring? How groundbreaking.” Although the movie portrays fictional characters, it accurately […]

The ‘Write’ Way to Public Relations Success

(DGIwire) — Strong writing skills aren’t just for novelists and poets. In this digital era of texts and emails, writing that is polished, professional and precise can make all the difference. This is especially true when trying to promote your company and attract the attention of bloggers, journalists and other media influencers who can potentially […]

Common Personal Branding Mistakes: Are You Guilty?

(DGIwire) — Any entrepreneur worth their salt knows that an idea alone can take you only so far. Actually putting that idea into motion and emphasizing its distinctiveness is what makes for true success. To make your ideas—and by extension, your business and your products—stand out from the crowd, you need to do some personal […]

Glossophobia: 6 Tips to Overcome It

(DGIwire) – As many as 75% of all people suffer from the affects of glossophobia. Yes, that’s right: Glossophobia, or as it is more commonly known, fear of public speaking! For many, fear of public speaking is a fear greater than death. Fortunately the terror and sweats can be overcome. Like all obstacles in life if […]

Facebook Iconfacebook like buttonTwitter Icontwitter follow button