(DGIwire) – With the advent of affordable and reliable digital signage and increasingly easy-to-use software to run it, more businesses than ever are swapping out their static printed displays. Quick-service restaurants (QSRs) in particular have seen the benefits of digital signs. For example, tech website Softpedia.com reports that Burger King witnessed increases in sales on some items of up to 63 percent after installing its first digital menu boards.
Here are four ways digital signage can enhance a QSR’s operations:
- Changing menus easily: Digital signage allows QSRs to display new menu items, advertise pricing changes and even announce sold-out items in a quick and efficient manner, according to the Digital Signage Foundation. Additionally, different menus can be displayed depending on the time of day or day of the week.
- Enhancing branding potential: Interactive and engaging content offers the ability to draw in customers while they are waiting for an order, and it can help restaurants market a new or underperforming product, reports Modern Restaurant Management magazine. This level of flexibility is lacking with static signage.
- Ensuring consistent messaging: Provided an effective digital signage content management platform like Social Retail® is in use, just a few clicks are all it takes to ensure that digital signs are properly and consistently updated chain-wide, without managers actually having to set foot in the store.
- Offering value-added information: In addition to conveying food information, digital signage can be used to inform customers about upcoming events, promote specials, display photos and videos and broadcast custom messages.
“Customers are looking for a digital experience that integrates a range of information—such as meal items and prices, nutrition data, seasonal specials, in-store promotions and more—into the total dining experience, and digital signage helps the restaurants deliver this,” says Patricia de la Mota, Vice President Sales & Operations at Digital Social Retail, a New York-based marketing technology firm. “We offer a unified platform that allows operators of QSRs and any restaurants utilizing digital signage in their marketing strategy to easily manage content with customized messaging based on restaurant location, seasonal menu choices and much more.”
The development of digital signage gives restaurants a slew of new options when it comes to connecting with their clientele. When considering digital signage for a restaurant, the ability to seamlessly update the displays through an integrated platform is key.
