8 Tips to Building a Social Media Army

Social Connections

(DGIwire) — Thanks to the popularity of social networks such as YouTube, Facebook, Instagram, Pinterest and Twitter, online sharing is now at an all-time high. This trend has enabled companies to identify consumers who love their products or services. Their enthusiastic feedback turns them into “brand marketers.” Galvanizing the support of satisfied customers and their freely given endorsements attracts more customers.

The trick is to leverage social media to help build support for a brand. If your company is not currently harnessing the power of social media, here are eight strategies you can start using today to bump up your presence.

  1. Offer valuable content.  Grammar, spelling and structure all count.
  2. Be bold. Ask others to share your content.
  3. Invite followers to tweet questions and comments about your content using a designated hashtag. This will enable them to interact directly and help create your audience.
  4. Remember that short-and-sweet is best. If you use all the characters allowed, it’s difficult or maybe impossible for others to comment and share with their networks.
  5. Reach out to those who’ve developed significant, related audiences.  Be polite and remember good old traditional conversation manners apply.
  6. Take every opportunity to equip your short tweets with fun and clever visuals and links.
  7. Make your Instagram, Pinterest & Facebook posts eye-catching with visuals that tell the story of your announcement, news or anything else that’s being shared.
  8. Add emojis or emoticons.  Studies show they increase online sharing and are good for a chuckle.

These are “tips of the iceberg” when it comes to social media. For more in-depth strategizing, companies are increasingly turning to the professionals to help them spread their messaging in the best and most cost-effective way.

“Online social networking can deliver cost-effective value for companies if time is spent to create engaging content and connections,” says Dian Griesel, President of Dian Griesel International. “However, if a company doesn’t know what it’s doing, social media mistakes can become very expensive.”

Griesel should know. For over twenty years, she and her team of experienced professionals have spend their collective careers helping business leaders, communicate their corporate messages via traditional print and broadcast media, as well as online. “When building a media plan, it’s important to create a balance between traditional and new media, while customizing messages that resonate with desired audiences. Building reputations and brands, that reach more people and attract more clients, starts with engaging content that is delivered in an integrated, channel-agnostic way,” says Griesel.

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