Avoiding Fabric-ations: DNA Makes Sure ‘100% Cotton’ is 100% Real


 (DGIwire) — The global spread of counterfeit goods, including textiles, has now reached epic proportions. According the U.S. Customs and Border Control, counterfeit apparel and accessories account for more than 50 percent of all seized goods. Textiles are an easy target because, unlike electronic equipment and weaponry, they are easy to ship and easy to make into near-identical replicas—a/k/a knockoffs. In fact, according to the Textile Center for Excellence in England, the four most counterfeited types of textiles are high-quality woven items, the so-called “noble fibers” including cashmere, interior textiles, and branded apparel and accessories.

One textile company particularly concerned with protecting against counterfeiting is Supima Cotton. To protect its goods, Supima recently teamed up with a company called Applied DNA Sciences to identify, mark and protect its high-quality U.S.-grown American Pima from counterfeiting and blending.

Based in Stony Brook, NY, Applied DNA Sciences uses biotechnology as a forensic foundation to create innovative solutions that effectively and uniquely address the challenges of modern commerce. In addition to anti-counterfeit solutions—including supply chain protection and brand authentication—for corporations, manufacturers and retail outlets, it also provides cutting-edge evidentiary solutions for law enforcement agencies.

All of these measures contain SigNature® DNA, which consists of full double-stranded plant DNA. With impenetrable ink marks, high-resolution DNA authentication and comprehensive reporting, Applied DNA Science’s botanical DNA-based technologies deliver the highest levels of security.

Although Applied DNA Sciences has many different technology platforms, the one created specifically for textile protection is their SigNature T botanical DNA marker. With the SigNature T mark, vendors of cotton, silk or other natural fibers can prove its purity, identity and originality using a forensic lab test. Fibers, yarn, fabric, garments and labels marked with the DNA signature can be definitively authenticated at any point in the supply chain. The flexible nature of SigNature T technology facilitates easy mark application at any stage of textile production, wet or dry. In most cases, the Signature T marker can be introduced with virtually no impact on existing production processes.

Like all of Applied DNA’s technology platforms, SigNature T has been tested under many possible conditions, including ultraviolet radiation, extreme heat and cold, and potent industrial baths. Through it all, the SigNature DNA mark endured. In addition to fabrics, SigNature DNA is compatible with plastics, metals, pharmaceuticals and product packaging.

“Counterfeit protection is a cause that is dear to my heart,” says James A. Hayward, President and Chief Executive Officer of Applied DNA Sciences. “We are happy to be able to help Supima Cotton, a giant in the textile world, to protect its brand and continue to maintain the reputation and customer loyalty it has worked so hard to create.”

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