Blogging Blunders? How to Get the Most Out of Your Posts

Blog Blunders

(DGIwire) — It is a natural human impulse to write things down. After all, there’s a reason why contemporary audiences still read the diaries of Anne Frank, Sylvia Plath, Benjamin Franklin and Virginia Woolf. We enjoy hearing what other people have to say—especially those who have a unique viewpoint on life.

There are a lot of ways for you to offer quick updates online on forums such as Twitter. However, according to legendary financial analyst and published author Harry Edelson, if you really want to work out your thoughts in careful and extended detail, you may wish to start a blog. A writer for The Huffington Post shares these tips to maximize your professional blogging potential in an article titled “Try These Steps to a More Influential Blog”:

  • Limit the agenda-pushing: Integrating branding and blogging requires finesse. Your readers want to be entertained and informed, not targeted. Make sure the brand you partner with is a seamless fit with your fan base. Otherwise, your sponsored content is going to seem forced and artificial.
  • Partner with a brand: Working with a brand can be like working with an influencer. Major companies will actually pay to work with bloggers. When your blog has integrity, reviews and quality, you can find digital influencers willing to partner up with you.
  • Share your posts on social media: Most blogging sites come with the option to simultaneously post your blog onto Facebook, Twitter and several other social media outlets. This will show that you are not just blogging to pass the time and that you’re a professional presenting quality content.
  • Pay attention to detail: A blog post riddled with typos and grammatical errors might signal to a reader that your content is not trustworthy or professional. If you doubt your ability to self-edit, ask a trusted friend to look it over before you post it or use an outside editing service to keep your blog professional and correct.
  • Focus on the visual: We live in a visual culture. Viewers will stay on your site longer if you have an engaging photograph, infographic or embedded video to accompany your written content.
  • It boils down to speed: Nothing drives away viewers faster than a page that loads slowly or not at all. There are so many blogs out there that if yours doesn’t load instantly, your viewers are going to look elsewhere for similar content.

“Authoring a blog is an excellent way to express your thoughts and assert your expertise on any subject,” says Edelson. In his upcoming book, Positivity: How To Be Happier, Healthier, Smarter, and More Prosperous, Edelson illuminates the importance good writing can have in everyday life for your professional advancement and for your personal development.

“Popular blogs have launched many successful careers,” adds Edelson, who at age 80 says he has “never had a sad day in my entire life.” Known and loved throughout Wall Street as “Happy Harry,” Edelson adds, “With some time and effort, you too can have an influential blog in your chosen field.” His book, Positivity, a compelling road map to developing an upbeat attitude in the face of all life’s challenges, personally and professionally, just hit bookstores in September.