(DGIwire) –There’s a new champion driving sports fans wild. According to a report prepared by BI Intelligence, beacons—small, inexpensive pieces of hardware that communicate with smartphone apps via Bluetooth based on location—are helping sports teams enhance loyalty, gather data about attendees and provide an entry point for fans to become more digitally engaged. As BI […]
Do Your Homework If You Want Great Media Coverage
(DGIwire) — If you own a business and have never gotten around to hiring a professional team to help promote you, the “Do it Yourself” (DIY) concept may seem unwieldy. As we all know, the media world is vast and consists of innumerable journalists and publications, as well as social media and the blogosphere. The […]
Branding Your Company from Wall Street to Main Street
(DGIwire) — The way we read has changed, so it follows that the rules of corporate writing have altered as well. Getting your press releases read by as many interested parties as possible remains a challenge for every organization. Fortunately, there are a number of exciting new ways to improve search-engine optimization, thereby increasing website […]
How to Start Loving Public Speaking
(DGIwire) — The sheer thought of having to get up in front of a crowd and speak is absolutely nauseating for some people. Yes, it certainly can be a terrifying and vulnerable experience, but before you start breaking out into a full sweat, public speaking can actually have some major benefits. For one, while highly […]
How Beacons Can Make Air Travel More Pleasant
(DGIwire) – With a spate of insanely long lines at security checkpoints dogging U.S. airports during early 2016, many airline industry observers are wondering what’s next. As The New York Times reported, the head of the Transportation Security Administration—already facing criticism while grappling with a nationwide shortage of screening personnel—warned that passengers would probably continue […]
Engaging the Media: Use Email Effectively
(DGIwire) — Human communication is in dire straits. Texting, commenting on someone’s Facebook status and “liking” Instagram posts is not truly communicating—it’s more like an electronic game of tag. When was the last time you spoke to someone on the phone or sent an email that resembled an actual letter instead of a collection of fragments? […]
Channel Beyoncé and Win Over Your Audience!
(DGIwire) – Most people feel nervous and less than confident when speaking in public or meeting new people. The good news is…nerves are normal! Rock stars, Divas, Broadway performers and all kinds of “stars” — corporate or otherwise — experience stage fright. Yet, once one gets the hang of speaking publicly, it is usually a […]
Outdated Resume? Clean It Up!
(DGIwire) – Now that the closets have been cleaned out, the windows washed and the inboxes cleared, it’s time to tackle one more cleaning task: updating that resume. Whether or not it’s time to look for a new job, spring is a great time for everyone to review their resumes and whip them into shape. […]
Enhancing Customer Loyalty Through Proximity Marketing
(DGIwire) – Customer loyalty is one of the most important factors in business today. According to Forbes, loyal customers spend more, provide free word of mouth promotion and visit more often. Yet businesses often focus on chasing new customers as a way to improve the bottom line. Here are four simple ways to increase loyalty […]
5 Things to Know About Beacon Technology
(DGIwire) – Bluetooth Low Energy (BLE) beacon technology is an effective way for marketers to virtually communicate with customers in physical locations, provided the right complementary technology is in place: an efficient platform through which to manage digital content and an app on customers’ smart devices to receive that content. Retailers and other businesses can […]
9 Must-Knows for Attracting Investors
(DGIwire) — Whether crowd-funding, seeking capital for growth, or even if you’re at the helm of an established public company, for those seeking to raise money during any phase of a company’s cycle, it would be wise to study and live by the following imperatives shared in this article. Studying and taking these insightful tips seriously, while making […]
Is Your PR Invisible?
(DGIwire) — Most businesses, products and people benefit immensely from positively framed, quality media exposure. A touch of “fame” or respectful recognition—whether within the editorial pages of magazines and newspapers or a variety of news show segments—can catapult a company into the minds of its desired partners and customers. More so, strategic media coverage can […]
Digital Charm School: Lesson No. 1 Proper Email Etiquette
(DGIwire) — In our digital age, many of us are watching personal contact disappear in lieu of some electronic form of connection. The primary problem with digital communication is that too many have a tendency to throw any sense of etiquette out the window when there’s a computer screen in the middle of themselves and […]
Strategic Visibility in the Social Media Age
(DGIwire) — It’s undeniable that social media has taken over the modern Internet landscape. According to the online publication Social Media Today, there are more than 2.206 billion active social media users globally, accounting for 30 percent of the entire population. What’s more, the publication estimates that 12 new active mobile social users are added […]
Seven Ways to Channel Your Superpowers
(DGIwire) — Imagine if we each had the ability to channel our inner Mozart, Einstein or Jobs. Iron Man’s powers of invention, Spider-Man’s flexibility, the speed of Superman, the agility of Tony Hawk and the Force of Yoda: all of these become a lot more possible for us ordinary humans to harness if we choose […]
