New Tech Park Bodes Well for Future of Biz Hub Shenzhen

(DGIwire) — The new year is off to an auspicious start in Southern China’s technology hub. On January 4th, 2017, the cities of Hong Kong and Shenzhen announced plans to build a joint technology park on their shared border. The park, called The Hong Kong/Shenzhen Innovation and Technology Park, will cover a massive 1.2 million […]

Is Your PR Invisible?

(DGIwire) — Most businesses, products and people benefit immensely from positively framed, quality media exposure. A touch of “fame” or respectful recognition—whether within the editorial pages of magazines and newspapers or a variety of news show segments—can catapult a company into the minds of its desired partners and customers. More so, strategic media coverage can […]

What Sings Praises Best? Advertising versus Public Relations

(DGIwire) — “Don’t pay any attention to what they write about you. Just measure it in inches,” Andy Warhol once quipped about the media. While this strategy may have worked for Warhol whose edgy and unique persona triggered stacks of free media coverage, it is far more likely that Warhol actually did pay very close attention. Smart and […]

FUNDaMentals by Dian Griesel Wins Independent Publisher Book Award

(DGIwire) – June 25, 2015 — The 19th Annual Independent Publisher Book Awards (“IPPY”), administered by the Jenkins Group, awarded a Bronze Medal in the Finance, Investments and Economics category to FUNDaMentals: The Corporate Guide to Cultivating Investor Mindshare by Dian Griesel. For those eager to convey their company’s value to potential investors, FUNDaMentals shares the rules necessary for success. […]

Three Tips for Retailers Scouting for Their Next Store Location

(DGIwire)   “Location, location, location!” Every retail chain scouting the ideal street address for its next store is familiar with this age-old mantra. And while it’s true that a great location can often make the difference between high and low sales, identifying the ideal street address for a store requires a dizzying array of information. Here […]

8 Ways To Avoid “Blog-Block”

(DGIwire) Finding ways to keep your blog fresh can be a real challenge…especially with a new blog popping onto the scene every half a second. That’s a lot of content to compete with out there! Dian Griesel, president of Dian Griesel International, a firm that’s been creating content for clients for over 20 years, and author […]

Careful: The Internet Can Optimize or Stigmatize Your Company

(DGIwire) — In the age of Facebook, Twitter and 24-hour news cycles, news travels instantly, allowing people to hear about what’s happening as it’s happening. We can follow any event in real or near-real time as events unfold, including something as exciting as a presidential election or as terrifying as a natural disaster. Unfortunately, because […]

Freedom: Defined in 10

(DGIwire)  I give a lot of speeches and interviews.  Often I have to begin simply by explaining what libertarianism is. Always I’m looking for effective ways to convey the essential libertarian ideas. So today I’m just setting out very briefly my Top 10 Ways to Talk about Freedom. 10.  When I talk in the broadest […]

Cybersecurity Myths Continue to Plague Companies

(DGIwire) Cybersecurity is in the news daily due to high profile breaches at Sony, Target, Home Depot, and J.P. Morgan, among others. But even with the endless media commentary and onslaught of best practices memos from lawyers, directors are struggling inside the boardrooms of companies of all sizes where misinformation still reigns supreme with respect […]

Finders Beware: Know the Law or Suffer the Penalties

(DGIwire)  Using a “finder” to identity potential business opportunities is pervasive throughout the securities industry, particularly by small issuers interested in raising capital. Because of their size, and newness to public markets, many smaller companies are either “shut out” from access to traditional Wall Street Institutions or they simply don’t know the depth of the […]

Want Investors? Read This!

(DGIwire) — Let’s say you are at the helm of a company developing a brilliant new tech gadget, a smartphone app, a revolutionary service, a brand, a new drug for one of the illnesses that plague humanity or anything else. Great!  After all, business is the driving force in America and every major invention throughout history started with […]

Corporate Restructuring: 10 Reasons You Need an Experienced Attorney

(DGIwire)  It takes a strong entrepreneurial spirit to manage the helm of a company.   This fortitude essential to success can be a detriment when, for any number of reasons, financial difficulties arise and a corporate restructuring becomes a necessary decision to restore operations to profitability. As hope springs eternal, a disciplined approach, guided by an […]

Engaging with Your Desired Audiences Just Got a Whole Lot Easier

(DGIwire) — Self-promotion is tricky. We’ve all created an online profile at some point, whether for LinkedIn, Facebook, a website bio or a speaking opportunity. Writing or talking about ourselves without sounding too promotional is harder than it seems. If writing about ourselves in the right tone is difficult, imagine having to create a unified […]

Branding: Sear Your Image into the Mind of the Masses

(DGIwire) — Long ago, the term “branding” conjured up images of red-hot irons and cattle. However, as the United States became more industrialized and capitalism took hold, “branding” became the way for consumers to identify a product or service. Everything from big-ticket items such as televisions, cars and computers to smaller household items such as […]