Do Your Homework If You Want Great Media Coverage

(DGIwire) — If you own a business and have never gotten around to hiring a professional team to help promote you, the “Do it Yourself” (DIY) concept may seem unwieldy. As we all know, the media world is vast and consists of innumerable journalists and publications, as well as social media and the blogosphere. The […]

Branding Your Company from Wall Street to Main Street

(DGIwire) — The way we read has changed, so it follows that the rules of corporate writing have altered as well. Getting your press releases read by as many interested parties as possible remains a challenge for every organization. Fortunately, there are a number of exciting new ways to improve search-engine optimization, thereby increasing website […]

How to Start Loving Public Speaking

(DGIwire) — The sheer thought of having to get up in front of a crowd and speak is absolutely nauseating for some people. Yes, it certainly can be a terrifying and vulnerable experience, but before you start breaking out into a full sweat, public speaking can actually have some major benefits. For one, while highly […]

Channel Beyoncé and Win Over Your Audience!

(DGIwire) – Most people feel nervous and less than confident when speaking in public or meeting new people. The good news is…nerves are normal! Rock stars, Divas, Broadway performers and all kinds of “stars” — corporate or otherwise — experience stage fright. Yet, once one gets the hang of speaking publicly, it is usually a […]

Publishers: Partnering with PR Firms Increases Book Sales

(DGIwire) — Penguin Random House, Simon & Schuster, HarperCollins: it used to be that if an author landed a contract with one of these or another of the major publishers, they knew they had “made it.” They’d typically receive an advance that would be enough to live on—for a short while at least—and the publishing company […]

Is Your PR Invisible?

(DGIwire) — Most businesses, products and people benefit immensely from positively framed, quality media exposure. A touch of “fame” or respectful recognition—whether within the editorial pages of magazines and newspapers or a variety of news show segments—can catapult a company into the minds of its desired partners and customers. More so, strategic media coverage can […]

Digital Charm School: Lesson No. 1 Proper Email Etiquette

(DGIwire) — In our digital age, many of us are watching personal contact disappear in lieu of some electronic form of connection. The primary problem with digital communication is that too many have a tendency to throw any sense of etiquette out the window when there’s a computer screen in the middle of themselves and […]

Strategic Visibility in the Social Media Age

(DGIwire) — It’s undeniable that social media has taken over the modern Internet landscape. According to the online publication Social Media Today, there are more than 2.206 billion active social media users globally, accounting for 30 percent of the entire population. What’s more, the publication estimates that 12 new active mobile social users are added […]

ReviewLoft: Praise for Your Product or Service that Could Change Everything

(DGIwire)  — ReviewLoft.com, a new review platform that went live on December 7, offers an  innovative and highly effective way for companies to promote their product, service, event, site or travel destination across multiple channels to millions of potential customers.   This promotion is free, and open to all, but there is a strict selection process.  Those […]

Consultant or Sycophant? How to Tell If You’re Getting the Best Advice

(DGIwire) — Many leaders and managers surround themselves with yes-men, butt-kissers, devotees and others who are excellent at praising powerful people. Having been on the receiving end of accolades, I can certainly validate that hearing others declare your ideas brilliant can feel absolutely wonderful. I’m the first to say I much prefer praise to criticism. […]

What Sings Praises Best? Advertising versus Public Relations

(DGIwire) — “Don’t pay any attention to what they write about you. Just measure it in inches,” Andy Warhol once quipped about the media. While this strategy may have worked for Warhol whose edgy and unique persona triggered stacks of free media coverage, it is far more likely that Warhol actually did pay very close attention. Smart and […]

Four Tips for Successfully ‘Engaging’ with the Media

(DGIwire) — In The Devil Wears Prada, Miranda Priestly, editor-in-chief of Runway magazine, is known for instilling fear in her editorial staff. When one of her editors modestly suggests running a floral spread for their upcoming spring issue, Priestly rolls her eyes and cuttingly replies: “Floral? For spring? How groundbreaking.” Although the movie portrays fictional characters, it accurately […]

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