The ‘Write’ Way to Public Relations Success

(DGIwire) — Strong writing skills aren’t just for novelists and poets. In this digital era of texts and emails, writing that is polished, professional and precise can make all the difference. This is especially true when trying to promote your company and attract the attention of bloggers, journalists and other media influencers who can potentially […]

Glossophobia: 6 Tips to Overcome It

(DGIwire) – As many as 75% of all people suffer from the affects of glossophobia. Yes, that’s right: Glossophobia, or as it is more commonly known, fear of public speaking! For many, fear of public speaking is a fear greater than death. Fortunately the terror and sweats can be overcome. Like all obstacles in life if […]

What Citizen Journalism Means for Your Company

(DGIwire) – Ever since the massive 9/11 terrorist attack, New York City has been on continuous high alert for any suspicious activity. A loud noise, wisp of smoke or increased police activity can rouse anxiety. Now, with the near ubiquity of smartphones and social media, people have come to expect this kind of news in […]

FUNDaMentals by Dian Griesel Wins Independent Publisher Book Award

(DGIwire) – June 25, 2015 — The 19th Annual Independent Publisher Book Awards (“IPPY”), administered by the Jenkins Group, awarded a Bronze Medal in the Finance, Investments and Economics category to FUNDaMentals: The Corporate Guide to Cultivating Investor Mindshare by Dian Griesel. For those eager to convey their company’s value to potential investors, FUNDaMentals shares the rules necessary for success. […]

Great Business Success Is Like a Great Marriage: Stay ENGAGED

(DGIwire) — Growing a business: Whew! No one ever said it would be easy. In fact, it is very much like a marriage: first the thrill of the hunt. Then the heady excitement of finding “the One” (one great idea or concept) and building a relationship with that One, day by day. That’s the “romance” stage when […]

10 Tips for Better Presentations

(DGIwire) Are you looking to captivate an audience for your next meeting? Or are you interested in delivering an unforgettable presentation? Public speaking is a useful skill to possess for garnering investors, increasing staff morale or engaging with the media. If you follow these tips, you will surely reap the benefits of effective public speaking: […]

8 Ways To Avoid “Blog-Block”

(DGIwire) Finding ways to keep your blog fresh can be a real challenge…especially with a new blog popping onto the scene every half a second. That’s a lot of content to compete with out there! Dian Griesel, president of Dian Griesel International, a firm that’s been creating content for clients for over 20 years, and author […]

Libel, The Internet & Your Company Reputation

(DGIwire) — It’s impossible to overlook the benefits the Internet has given us over the past two decades. Email has made keeping in touch with loved ones and staying on top of business affairs faster and easier, and search engines and online databases bring limitless knowledge to our fingertips—and this doesn’t even scratch the surface […]

The Four Keys to Mastering Media Interviews

(DGIwire) — Talk shows and news shows alike heavily rely on celebrity interviews to boost their viewership and ratings. Of course, this is not a one-way street—celebrities can benefit from these TV appearances as well, since they usually have a new movie or TV show to promote. Ultimately, though, it helps them sell their biggest […]

Careful: The Internet Can Optimize or Stigmatize Your Company

(DGIwire) — In the age of Facebook, Twitter and 24-hour news cycles, news travels instantly, allowing people to hear about what’s happening as it’s happening. We can follow any event in real or near-real time as events unfold, including something as exciting as a presidential election or as terrifying as a natural disaster. Unfortunately, because […]

Surf the PR Waves So You Won’t Go Down in a Storm

(DGIwire)   Public relations is the lifeblood of strong companies. Without a solid public relations plan, even the best company can lose traction among its flashier competitors. But like every aspect of business, the way in which people tackle their media outreach must evolve as the years go on. The Business Journals, a premier online media […]

Want Investors? Read This!

(DGIwire) — Let’s say you are at the helm of a company developing a brilliant new tech gadget, a smartphone app, a revolutionary service, a brand, a new drug for one of the illnesses that plague humanity or anything else. Great!  After all, business is the driving force in America and every major invention throughout history started with […]

Branding: Sear Your Image into the Mind of the Masses

(DGIwire) — Long ago, the term “branding” conjured up images of red-hot irons and cattle. However, as the United States became more industrialized and capitalism took hold, “branding” became the way for consumers to identify a product or service. Everything from big-ticket items such as televisions, cars and computers to smaller household items such as […]

Crisis Management: Waiting Until the Last Minute Can Be Deadly!

(DGIwire)   “Crisis” is not a word to be tossed around lightly. It has become synonymous with “disaster,” “catastrophe,” and “emergency.”  But “crisis” actually comes from the Greek, krísis, which means “decision, choice, election, or judgment.” In other words, a crisis should ideally be viewed as an opportunity to make effective changes moving forward. The reality is […]