Counterfeit Goods: New Technology Offers New Protection

Grunge rubber stamp with word Counterfeit,vector illustration

(DGIwire) — Polls show that half the population opposes any kind of counterfeiting, and believes the government should be more proactive in its efforts to curtail the practice. They understand that counterfeiting damages companies, manufacturers and many others economically, and in some industries can put lives in serious danger—for example, in counterfeit military equipment.

For more than 20 years, the Anti-Counterfeiting Group (ACG) has been working to prevent fakes from reaching and being sold in all industry sectors. Ruth Orchard, Director General of ACG, explains that the group’s most important message to consumers, businesses, law enforcement agencies, government and the media is that “counterfeiting is not a victimless crime.” She states that the manufacture, distribution and sale of fake goods threaten the safety of consumers due to the sale and use of products that have not been properly tested. Counterfeiting can affect the commercial viability of legitimate businesses, which in turn causes job losses. The national economy is also impacted, through tax evasion and even the funding of organized crime that might encompass drugs, guns, human sex trafficking and terrorism.

Counterfeiting is at an all-time high. Although luxury goods are still the prime target, the type of products being counterfeited now represents every sector, down to the most mundane ones such as laundry detergent and toothpaste. Of added concern are items that involve electrical elements or other safety hazards that are potentially deadly when they are not regulated.

Applied DNA Sciences (APDN), based in Stony Brook, NY, is committed to fighting counterfeiting; it has already developed and is marketing and distributing anti-counterfeit solutions. The company also provides supply chain protection, brand authentication and evidentiary solutions for law enforcement agencies. Its products may be used in a variety of industries, including cash-and valuables-in-transit, homeland security, textiles and apparel, identity cards, law enforcement, pharmaceuticals and wine packaging and luxury consumer goods. These solutions are based on the company’s SigNature® DNA, which harnesses an engineered form of plant DNA to potentially stop counterfeiters in their tracks.

APDN’s technology is field-proven in such conditions as outdoor environments, extreme heat and cold, and potent ink solutions. SigNature DNA can be safely applied to fabrics, plastics, metals, narcotics and product packaging. For example, the company’s cash-in-transit method rigs cases of cash with ink markers that will spray onto cash in the event of ATM burglary; the DNA mark clings to clothing and human skin, and is even detectable after two weeks of showers and baths, giving law enforcement plenty of time to track down perpetrators.

In summarizing APDN’s objectives, James A. Hayward, President and CEO, says, “We are not just a warning sticker on a door: SigNature DNA technology is a powerful deterrent with real, proven results.”

Copyright-free content provided by DGIwire.

close