FUNDaMentals by Dian Griesel Wins Independent Publisher Book Award

FUNDaMentals IPPY

(DGIwire) – June 25, 2015 — The 19th Annual Independent Publisher Book Awards (“IPPY”), administered by the Jenkins Group, awarded a Bronze Medal in the Finance, Investments and Economics category to FUNDaMentals: The Corporate Guide to Cultivating Investor Mindshare by Dian Griesel.

For those eager to convey their company’s value to potential investors, FUNDaMentals shares the rules necessary for success.

Over the last 20+ years, Dian Griesel, Ph.D. has attended thousands of one-on-one meetings with fund managers. She has also helped CEOs of hundreds of public companies improve how they communicate the information that investors need to know prior to making a financial commitment.

Screen Shot 2015-06-24 at 2.03.18 PMIn FUNDaMentals, Griesel gathers the insights she has gained from working directly with the investment community and company executives—and presents them in an engaging and accessible guidebook format.

Griesel’s promise to readers: If you adopt the lessons outlined in this book, alone or with other members of your management team, you will have significantly greater odds of success in raising the money you need to take your company to the next level.

In FUNDaMentals, readers will learn how to:

  • Establish and maintain the best possible relationships with investment professionals
  • Implement an array of management strategies that investors seek and require
  • Perfect your company’s 50-word descriptor and “elevator pitch”—both vital tools for grabbing investors’ attention
  • Write a compelling, carefully conceived, up-to-date business plan
  • Assemble and maintain a coordinated, mutually supportive management team
  • Gather mandatory due diligence information—before you need it
  • Use road shows as an effective and rewarding way to establish beneficial relationships within the investment community
  • Gain favorable media attention via more effective news releases
  • Harness the power of social media to strengthen your company’s influence

Griesel is also president of the communications firm Dian Griesel International and the author of ENGAGE:  Smart Ideas to Get More Media Coverage, Build Your Influence & Grow Your Business.  

 

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