Health Club Owners: Seniors Want to Get Fit Too

(DGIwire) – Ask any health club owner to describe their ideal customer—and they’re likely to name “fitness-minded,” “health-conscious” and “young” among the most obvious traits. But when it comes to that final adjective—maybe they ought to reconsider. That’s because the fact is that silver-haired Americans make up a sizeable number of those who join health […]

Automakers: The Speed Limit is 65…But It’s Not the Driver Age Limit

(DGIwire) – Think of the standard TV commercial or print ad for a new car. Who’s usually behind the wheel? A rugged young man with a mane of dark hair—or a dashing young couple no older than 30. But there’s something wrong with this picture. It ignores a huge group of folks who are buying […]

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