What Sings Praises Best? Advertising versus Public Relations

(DGIwire) — “Don’t pay any attention to what they write about you. Just measure it in inches,” Andy Warhol once quipped about the media. While this strategy may have worked for Warhol whose edgy and unique persona triggered stacks of free media coverage, it is far more likely that Warhol actually did pay very close attention. Smart and […]