The ‘Silver’ Perspective on Dating After a Spouse Dies

(DGIwire) – Life can be hard when going it alone. After a spouse dies and the bereavement period has concluded, a widow or widower may feel the need to seek out a new companion. When the survivor is over age 55, this can seem like an especially daunting journey. But members of the Silver Disobedience™ […]

Furniture Sellers: Why Older Homeowners Are Worth Marketing To

(DGIwire) – Which segment of consumers is most likely to furnish their house with the most prestigious offerings? Hint: it’s not newlyweds in a modest starter home. Sellers of furniture and other luxury home products are much more likely to find satisfied customers—and substantial sales—among the silver-haired portion of the population. Yet to a large […]

Health Club Owners: Seniors Want to Get Fit Too

(DGIwire) – Ask any health club owner to describe their ideal customer—and they’re likely to name “fitness-minded,” “health-conscious” and “young” among the most obvious traits. But when it comes to that final adjective—maybe they ought to reconsider. That’s because the fact is that silver-haired Americans make up a sizeable number of those who join health […]

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