Health Club Owners: Seniors Want to Get Fit Too

(DGIwire) – Ask any health club owner to describe their ideal customer—and they’re likely to name “fitness-minded,” “health-conscious” and “young” among the most obvious traits. But when it comes to that final adjective—maybe they ought to reconsider. That’s because the fact is that silver-haired Americans make up a sizeable number of those who join health […]

Do Your Homework If You Want Great Media Coverage

(DGIwire) — If you own a business and have never gotten around to hiring a professional team to help promote you, the “Do it Yourself” (DIY) concept may seem unwieldy. As we all know, the media world is vast and consists of innumerable journalists and publications, as well as social media and the blogosphere. The […]

Publishers: Partnering with PR Firms and Influencers Can Help Book Sales Fly

(DGIwire)   Penguin Random House, Simon & Schuster, HarperCollins: it used to be that if an author landed a contract with one of these or another of the major publishers, they knew they had “made it.” They’d typically receive an advance that would be enough to live on—for a short while at least—and the publishing company would […]

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