Common Personal Branding Mistakes: Are You Guilty?

(DGIwire) — Any entrepreneur worth their salt knows that an idea alone can take you only so far. Actually putting that idea into motion and emphasizing its distinctiveness is what makes for true success. To make your ideas—and by extension, your business and your products—stand out from the crowd, you need to do some personal […]

Branding: Sear Your Image into the Mind of the Masses

(DGIwire) — Long ago, the term “branding” conjured up images of red-hot irons and cattle. However, as the United States became more industrialized and capitalism took hold, “branding” became the way for consumers to identify a product or service. Everything from big-ticket items such as televisions, cars and computers to smaller household items such as […]

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