(DGIwire) – Beacons (also called “connectors”) are increasingly a part of American society. According to Advertising Age, these devices—which use low-energy Bluetooth connections to communicate with smartphones and tablets—numbered 13 million in the last quarter of 2016, nearly triple over the year before. What explains their burgeoning popularity? One factor is versatility. As Advertising Age […]
What to Ask When Hiring a PR Firm
(DGIwire) — Most businesses, products and people benefit immensely from positively-framed, quality media exposure. A touch of “fame” or respectful recognition whether within the editorial pages of magazines and newspapers or a variety of news show segments can catapult a company into the minds of their desired partners and customers. More so, strategic media coverage […]
White Coat or Suit Jacket? Why Some MDs Opt for the Latter
(DGIwire) – So you’ve just earned an MD but you’re not sure if clinical medicine is the right choice? If so, you’re not alone. A 2010 survey by The Physicians Foundation found that 40 percent of doctors planned to drop out of patient care in the next one to three years, either by retiring or […]
Crowdfunding: Building a Better Tomorrow…Together
(DGIwire) – According to the old saying, “Two’s company, three’s a crowd.” But in the 21st century, a crowd—rather than something to disdain—can often be a force for good. Just consider the rise of crowdfunding: the practice of funding a project or venture by raising monetary contributions from a large number of people, typically via […]
“The Voice”: New Season, More Business Lessons
(DGIwire) — The Voice is now searching for its next set of superstars. Entering this season, a large part of the show’s mass appeal will continue to stem from one fact: In our lives—whether we are managing relationships, children or employees—we are all hoping to develop the best possible “team” for success. On some level, we can all […]
Are Great Leaders Born or Made? The Answer is…Both!
(DGIwire) – If only life were like the movies. Everyone is a Vice President or CEO or “in-charge” of someone or something. Every problem magically works itself out in record time and the hero(ine) gets a promotion by the time the final credits are rolling. Think Working Girl circa 1988. The movie ends with the […]
Maximizing Connections: 3 Tips for Better Networking
(DGIwire) — Many people agree that between every two individuals on this planet exists a short chain of their acquaintances. This is why networking is a crucial aspect of any successful lifestyle, and is synonymous with good business practice. Leveraging a new introduction requires focus, persistence and a good show of respect. One may never […]
