What to Ask When Hiring a PR Firm

(DGIwire)  — Most businesses, products and people benefit immensely from positively-framed, quality media exposure. A touch of “fame” or respectful recognition whether within the editorial pages of magazines and newspapers or a variety of news show segments can catapult a company into the minds of their desired partners and customers.  More so, strategic media coverage […]

Branding Your Company from Wall Street to Main Street

(DGIwire) — The way we read has changed, so it follows that the rules of corporate writing have altered as well. Getting your press releases read by as many interested parties as possible remains a challenge for every organization. Fortunately, there are a number of exciting new ways to improve search-engine optimization, thereby increasing website […]

Is Your PR Invisible?

(DGIwire) — Most businesses, products and people benefit immensely from positively framed, quality media exposure. A touch of “fame” or respectful recognition—whether within the editorial pages of magazines and newspapers or a variety of news show segments—can catapult a company into the minds of its desired partners and customers. More so, strategic media coverage can […]

Strategic Visibility in the Social Media Age

(DGIwire) — It’s undeniable that social media has taken over the modern Internet landscape. According to the online publication Social Media Today, there are more than 2.206 billion active social media users globally, accounting for 30 percent of the entire population. What’s more, the publication estimates that 12 new active mobile social users are added […]

Four Tips for Successfully ‘Engaging’ with the Media

(DGIwire) — In The Devil Wears Prada, Miranda Priestly, editor-in-chief of Runway magazine, is known for instilling fear in her editorial staff. When one of her editors modestly suggests running a floral spread for their upcoming spring issue, Priestly rolls her eyes and cuttingly replies: “Floral? For spring? How groundbreaking.” Although the movie portrays fictional characters, it accurately […]

The ‘Write’ Way to Public Relations Success

(DGIwire) — Strong writing skills aren’t just for novelists and poets. In this digital era of texts and emails, writing that is polished, professional and precise can make all the difference. This is especially true when trying to promote your company and attract the attention of bloggers, journalists and other media influencers who can potentially […]

FUNDaMentals by Dian Griesel Wins Independent Publisher Book Award

(DGIwire) – June 25, 2015 — The 19th Annual Independent Publisher Book Awards (“IPPY”), administered by the Jenkins Group, awarded a Bronze Medal in the Finance, Investments and Economics category to FUNDaMentals: The Corporate Guide to Cultivating Investor Mindshare by Dian Griesel. For those eager to convey their company’s value to potential investors, FUNDaMentals shares the rules necessary for success. […]

Surf the PR Waves So You Won’t Go Down in a Storm

(DGIwire)   Public relations is the lifeblood of strong companies. Without a solid public relations plan, even the best company can lose traction among its flashier competitors. But like every aspect of business, the way in which people tackle their media outreach must evolve as the years go on. The Business Journals, a premier online media […]

Engaging with Your Desired Audiences Just Got a Whole Lot Easier

(DGIwire) — Self-promotion is tricky. We’ve all created an online profile at some point, whether for LinkedIn, Facebook, a website bio or a speaking opportunity. Writing or talking about ourselves without sounding too promotional is harder than it seems. If writing about ourselves in the right tone is difficult, imagine having to create a unified […]

“The Voice”: New Season, More Business Lessons

 (DGIwire) — The Voice is now searching for its next set of superstars.  Entering this season, a large part of the show’s mass appeal will continue to stem from one fact: In our lives—whether we are managing relationships, children or employees—we are all hoping to develop the best possible “team” for success. On some level, we can all […]

Five Simple Ways to Host a Bad Meeting

(DGIwire)  Why would anyone want to host a bad meeting? We’re actually not sure why you wanted to read this story. Good thing you did though because the actual topic of this article is “Five Simple Steps to the Perfect Meeting”. We did this to prove a point. You opened this article thinking that you would […]

Why Leaders Must Take Risks

(DGIwire) — Life as we know it would be pretty boring if it weren’t for the risk takers. Humans wouldn’t have discovered how to fly if certain brave men and women didn’t risk everything venturing into the heavens. We wouldn’t watch those World Cup, Olympic athletes and X-Games contestants who awe us with their feats. […]

Leadership Lessons: Inspiring Teamwork

(DGIwire) – No man is an island. This simple sentence couldn’t be truer when it comes to growing your business. You may think you can do it all but the fact of the matter is, if you want to grow your business to it’s fullest potential, you’ll need help. Sometimes that can be difficult. Entrusting […]

Are Great Leaders Born or Made? The Answer is…Both!

(DGIwire) – If only life were like the movies. Everyone is a Vice President or CEO or “in-charge” of someone or something. Every problem magically works itself out in record time and the hero(ine) gets a promotion by the time the final credits are rolling. Think Working Girl circa 1988. The movie ends with the […]

Health in the Workplace: Healthier Employees Increase Bottom Lines

(DGIwire) – To say that there have been changes in the workplace over the past 50 years is an understatement. Think back to the 80’s when smoking was allowed in the office. Back then, whether you were a smoker or not, chances are you left work smelling like cigarette smoke. Today, it would be a […]