What to Ask When Hiring a PR Firm

(DGIwire)  — Most businesses, products and people benefit immensely from positively-framed, quality media exposure. A touch of “fame” or respectful recognition whether within the editorial pages of magazines and newspapers or a variety of news show segments can catapult a company into the minds of their desired partners and customers.  More so, strategic media coverage […]

Common Personal Branding Mistakes: Are You Guilty?

(DGIwire) — Any entrepreneur worth their salt knows that an idea alone can take you only so far. Actually putting that idea into motion and emphasizing its distinctiveness is what makes for true success. To make your ideas—and by extension, your business and your products—stand out from the crowd, you need to do some personal […]

Game-Changing PR Strategies for Companies of All Sizes

(DGIwire) — Everyone dreams of a day when their company makes front-page news—for positive reasons, of course. But too many entrepreneurs and company owners find themselves frustrated that their exciting new ideas or other company news don’t make it into the media. What happened to the famous Field of Dreams premise—and promise—that “if you build it, they […]

What Citizen Journalism Means for Your Company

(DGIwire) – Ever since the massive 9/11 terrorist attack, New York City has been on continuous high alert for any suspicious activity. A loud noise, wisp of smoke or increased police activity can rouse anxiety. Now, with the near ubiquity of smartphones and social media, people have come to expect this kind of news in […]

Avoiding a Public Apology: Public Relations Tactics in Case of Crisis

(DGIwire) — Celebrities, especially comedians, have been known to put a well-heeled foot in their mouth at times. Perhaps an off-color remark is overheard by a reporter or captured on a smartphone. Maybe a well-planned joke that was intended to make people laugh was taken the wrong way, and instead offended and angered a large group […]

Branding: Sear Your Image into the Mind of the Masses

(DGIwire) — Long ago, the term “branding” conjured up images of red-hot irons and cattle. However, as the United States became more industrialized and capitalism took hold, “branding” became the way for consumers to identify a product or service. Everything from big-ticket items such as televisions, cars and computers to smaller household items such as […]

Honesty and Transparency: The Dynamic Duo of Corporate PR

(DGIwire) — In the fairy tale Pinocchio, the wooden boy’s nose grew whenever he told a lie, and until he learned to tell the truth, he could not become human. This feature of the beloved tale has been used for decades to teach children a useful lesson about lying. However, if this happened to us […]

8 Tips to Building a Social Media Army

(DGIwire) — Thanks to the popularity of social networks such as YouTube, Facebook, Instagram, Pinterest and Twitter, online sharing is now at an all-time high. This trend has enabled companies to identify consumers who love their products or services. Their enthusiastic feedback turns them into “brand marketers.” Galvanizing the support of satisfied customers and their freely […]

Five Tips for Making a Better Corporate Video

(DGIwire) — Creating corporate videos can be intimidating because of how important they can be for improving an organization’s image—or not. The good part is, whatever it is that makes them unique and great, an engaging corporate video has the power to truly distinguish a company or organization. The bad part? Many struggle to grasp […]

Calling All CEOs! What’s Your Company’s Morale Score?

(DGIwire) — One of the most difficult things for a business owner to accurately gauge within his or her own company is also one of the most important: morale. When it’s good, it’s good but when it’s bad…let’s just say you want to work on getting things good quickly. The reason it can be so […]

What’s Your Corporate Crisis Management Style?

(DGIwire) — The Boy Scouts of America have the best and simplest motto that can be translated into all aspects of good PR and Crisis Management: Be Prepared. Years ago, if a company was involved in any type of crisis, big or small, it was much easier to take control and minimize damage. You had […]

Listen Up: Nothing is Forever Except Social Media and Certain STDs

(DGIwire) — Scientists say that the human frontal lobe takes 25 years (almost there, Biebs!), sometimes more (hang in there, Ms. Lohan!) to fully develop. Nowhere is this more solidly evidenced than on social media. Today, millions of “duckfaced” young people worldwide share their twerking, drinking, fighting, bullying, simulating, stimulating, enticing, provoking, attacking, degrading, embarrassing, […]

Health in the Workplace: Healthier Employees Increase Bottom Lines

(DGIwire) – To say that there have been changes in the workplace over the past 50 years is an understatement. Think back to the 80’s when smoking was allowed in the office. Back then, whether you were a smoker or not, chances are you left work smelling like cigarette smoke. Today, it would be a […]

Leadership Lessons: Inspiring Teamwork

(DGIwire) – No man is an island. This simple sentence couldn’t be truer when it comes to growing your business. You may think you can do it all but the fact of the matter is, if you want to grow your business to it’s fullest potential, you’ll need help. Sometimes that can be difficult. Entrusting […]

close