Engaging the Media: Use Email Effectively

(DGIwire) — Human communication is in dire straits. Texting, commenting on someone’s Facebook status and “liking” Instagram posts is not truly communicating—it’s more like an electronic game of tag. When was the last time you spoke to someone on the phone or sent an email that resembled an actual letter instead of a collection of fragments? […]

Channel Beyoncé and Win Over Your Audience!

(DGIwire) – Most people feel nervous and less than confident when speaking in public or meeting new people. The good news is…nerves are normal! Rock stars, Divas, Broadway performers and all kinds of “stars” — corporate or otherwise — experience stage fright. Yet, once one gets the hang of speaking publicly, it is usually a […]

Four Tips for Successfully ‘Engaging’ with the Media

(DGIwire) — In The Devil Wears Prada, Miranda Priestly, editor-in-chief of Runway magazine, is known for instilling fear in her editorial staff. When one of her editors modestly suggests running a floral spread for their upcoming spring issue, Priestly rolls her eyes and cuttingly replies: “Floral? For spring? How groundbreaking.” Although the movie portrays fictional characters, it accurately […]

Not Content with Your Content? PR Can Help

(DGIwire) — These days, it’s easy for a company or brand with years of experience to get swept up in the veritable deluge of constant digital content. It’s not enough for a company to merely have a Facebook page or Twitter handle—these social media outlets need to be used constantly to be effective. But simply […]

Common Personal Branding Mistakes: Are You Guilty?

(DGIwire) — Any entrepreneur worth their salt knows that an idea alone can take you only so far. Actually putting that idea into motion and emphasizing its distinctiveness is what makes for true success. To make your ideas—and by extension, your business and your products—stand out from the crowd, you need to do some personal […]

5 BIG Blog Blunders

(DGIwire) — So you’ve decided to enter the world of blogging…and maybe things aren’t going as you expected. Where’s the sharing? The return for your time invested? Why aren’t you suddenly a recognized thought-leader in the field you desire? If you genuinely seek success, it’s going to involve a learning curve and commitment – just […]

Game-Changing PR Strategies for Companies of All Sizes

(DGIwire) — Everyone dreams of a day when their company makes front-page news—for positive reasons, of course. But too many entrepreneurs and company owners find themselves frustrated that their exciting new ideas or other company news don’t make it into the media. What happened to the famous Field of Dreams premise—and promise—that “if you build it, they […]

What Citizen Journalism Means for Your Company

(DGIwire) – Ever since the massive 9/11 terrorist attack, New York City has been on continuous high alert for any suspicious activity. A loud noise, wisp of smoke or increased police activity can rouse anxiety. Now, with the near ubiquity of smartphones and social media, people have come to expect this kind of news in […]

Avoiding a Public Apology: Public Relations Tactics in Case of Crisis

(DGIwire) — Celebrities, especially comedians, have been known to put a well-heeled foot in their mouth at times. Perhaps an off-color remark is overheard by a reporter or captured on a smartphone. Maybe a well-planned joke that was intended to make people laugh was taken the wrong way, and instead offended and angered a large group […]

Great Business Success Is Like a Great Marriage: Stay ENGAGED

(DGIwire) — Growing a business: Whew! No one ever said it would be easy. In fact, it is very much like a marriage: first the thrill of the hunt. Then the heady excitement of finding “the One” (one great idea or concept) and building a relationship with that One, day by day. That’s the “romance” stage when […]

The Four Keys to Mastering Media Interviews

(DGIwire) — Talk shows and news shows alike heavily rely on celebrity interviews to boost their viewership and ratings. Of course, this is not a one-way street—celebrities can benefit from these TV appearances as well, since they usually have a new movie or TV show to promote. Ultimately, though, it helps them sell their biggest […]

Want Investors? Read This!

(DGIwire) — Let’s say you are at the helm of a company developing a brilliant new tech gadget, a smartphone app, a revolutionary service, a brand, a new drug for one of the illnesses that plague humanity or anything else. Great!  After all, business is the driving force in America and every major invention throughout history started with […]

Branding: Sear Your Image into the Mind of the Masses

(DGIwire) — Long ago, the term “branding” conjured up images of red-hot irons and cattle. However, as the United States became more industrialized and capitalism took hold, “branding” became the way for consumers to identify a product or service. Everything from big-ticket items such as televisions, cars and computers to smaller household items such as […]

Honesty and Transparency: The Dynamic Duo of Corporate PR

(DGIwire) — In the fairy tale Pinocchio, the wooden boy’s nose grew whenever he told a lie, and until he learned to tell the truth, he could not become human. This feature of the beloved tale has been used for decades to teach children a useful lesson about lying. However, if this happened to us […]

Stressed Out? Just Breathe!

(DGIwire)   Many specialists believe that breathing exercises are essential to relieve stress. Yet reaping their benefits requires actually incorporating such exercises into your daily life. Recognizing the true extent of stress in our lives can be difficult.  If you learn to identify the signs of stress, and nip it by taking a short relaxation […]

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