Crisis Management: Waiting Until the Last Minute Can Be Deadly!

(DGIwire)   “Crisis” is not a word to be tossed around lightly. It has become synonymous with “disaster,” “catastrophe,” and “emergency.”  But “crisis” actually comes from the Greek, krísis, which means “decision, choice, election, or judgment.” In other words, a crisis should ideally be viewed as an opportunity to make effective changes moving forward. The reality is […]

8 Tips to Building a Social Media Army

(DGIwire) — Thanks to the popularity of social networks such as YouTube, Facebook, Instagram, Pinterest and Twitter, online sharing is now at an all-time high. This trend has enabled companies to identify consumers who love their products or services. Their enthusiastic feedback turns them into “brand marketers.” Galvanizing the support of satisfied customers and their freely […]

Large Waistlines Are Hazardous to Our Health

(DGIwire) — The Mayo Clinic performed a large study involving almost 16,000 people from five countries around the world. It found that people with coronary artery disease who had large waistlines were at more than twice the risk of dying. Even those with a modestly enlarged belly showed the same risk, and some of these people had […]

Calling All CEOs! What’s Your Company’s Morale Score?

(DGIwire) — One of the most difficult things for a business owner to accurately gauge within his or her own company is also one of the most important: morale. When it’s good, it’s good but when it’s bad…let’s just say you want to work on getting things good quickly. The reason it can be so […]

What’s Your Corporate Crisis Management Style?

(DGIwire) — The Boy Scouts of America have the best and simplest motto that can be translated into all aspects of good PR and Crisis Management: Be Prepared. Years ago, if a company was involved in any type of crisis, big or small, it was much easier to take control and minimize damage. You had […]

Listen Up: Nothing is Forever Except Social Media and Certain STDs

(DGIwire) — Scientists say that the human frontal lobe takes 25 years (almost there, Biebs!), sometimes more (hang in there, Ms. Lohan!) to fully develop. Nowhere is this more solidly evidenced than on social media. Today, millions of “duckfaced” young people worldwide share their twerking, drinking, fighting, bullying, simulating, stimulating, enticing, provoking, attacking, degrading, embarrassing, […]

Five Simple Ways to Host a Bad Meeting

(DGIwire)  Why would anyone want to host a bad meeting? We’re actually not sure why you wanted to read this story. Good thing you did though because the actual topic of this article is “Five Simple Steps to the Perfect Meeting”. We did this to prove a point. You opened this article thinking that you would […]

Are Great Leaders Born or Made? The Answer is…Both!

(DGIwire) – If only life were like the movies. Everyone is a Vice President or CEO or “in-charge” of someone or something. Every problem magically works itself out in record time and the hero(ine) gets a promotion by the time the final credits are rolling. Think Working Girl circa 1988. The movie ends with the […]

Health in the Workplace: Healthier Employees Increase Bottom Lines

(DGIwire) – To say that there have been changes in the workplace over the past 50 years is an understatement. Think back to the 80’s when smoking was allowed in the office. Back then, whether you were a smoker or not, chances are you left work smelling like cigarette smoke. Today, it would be a […]

Leadership Lessons: Inspiring Teamwork

(DGIwire) – No man is an island. This simple sentence couldn’t be truer when it comes to growing your business. You may think you can do it all but the fact of the matter is, if you want to grow your business to it’s fullest potential, you’ll need help. Sometimes that can be difficult. Entrusting […]

Enlightened Employment: Corporate Cultures Thrive When Employees Do

(DGIwire) — As a leader, you need talented people on your team. They’ll not only help you take your business to the next level but they’ll also help you solve any problems that may arise while you’re getting there.  It’s why finding the right people and placing them in the right position is essential not […]

Seven Steps To Put You on the Road to Success!

(DGIwire) —  All of us dream about being successful; having a wonderful car, home, vacations, security or many of the luxuries that may seem attainable only to other people. Even if we believe that we can acquire these things, the reality quickly sets in that we can’t have most of them immediately. Some hard work […]

How to Swim with the Sharks and Win the Money

(DGIwire) —  How many times have you watched an entrepreneur win the opportunity to court the interest of The Shark Tank investors, yet fail to gain the coveted investment due to poor presentation skills and the inability to articulate their value proposition? “Many people don’t realize that the need to attract a banker, a “crowd” […]

Good PR is Good Business…IF You Know What You’re Doing

(DGIwire) — Whether the economy is booming or approaching a downturn, a company’s public relations budget is often the first to take a hit. When things are going well, some management teams consider public relations to be unnecessary, and when they’re not, shortsighted companies make hasty decisions in an attempt to cut expenses. However, more […]

Telling a Company’s Story Just Got a Whole Lot Easier

(DGIwire) — Self-promotion is tricky. We’ve all created an online profile at some point, whether for LinkedIn, Facebook, a website bio or a speaking opportunity. Writing or talking about ourselves without sounding too promotional is harder than it seems. If writing about ourselves in the right tone is difficult, imagine having to create a unified […]