Four Tips for Successfully ‘Engaging’ with the Media

(DGIwire) — In The Devil Wears Prada, Miranda Priestly, editor-in-chief of Runway magazine, is known for instilling fear in her editorial staff. When one of her editors modestly suggests running a floral spread for their upcoming spring issue, Priestly rolls her eyes and cuttingly replies: “Floral? For spring? How groundbreaking.” Although the movie portrays fictional characters, it accurately […]

Engaging with Your Desired Audiences Just Got a Whole Lot Easier

(DGIwire) — Self-promotion is tricky. We’ve all created an online profile at some point, whether for LinkedIn, Facebook, a website bio or a speaking opportunity. Writing or talking about ourselves without sounding too promotional is harder than it seems. If writing about ourselves in the right tone is difficult, imagine having to create a unified […]

Branding: Sear Your Image into the Mind of the Masses

(DGIwire) — Long ago, the term “branding” conjured up images of red-hot irons and cattle. However, as the United States became more industrialized and capitalism took hold, “branding” became the way for consumers to identify a product or service. Everything from big-ticket items such as televisions, cars and computers to smaller household items such as […]

Stressed Out? Just Breathe!

(DGIwire)   Many specialists believe that breathing exercises are essential to relieve stress. Yet reaping their benefits requires actually incorporating such exercises into your daily life. Recognizing the true extent of stress in our lives can be difficult.  If you learn to identify the signs of stress, and nip it by taking a short relaxation […]

Crisis Management: Waiting Until the Last Minute Can Be Deadly!

(DGIwire)   “Crisis” is not a word to be tossed around lightly. It has become synonymous with “disaster,” “catastrophe,” and “emergency.”  But “crisis” actually comes from the Greek, krísis, which means “decision, choice, election, or judgment.” In other words, a crisis should ideally be viewed as an opportunity to make effective changes moving forward. The reality is […]

Five Tips for Making a Better Corporate Video

(DGIwire) — Creating corporate videos can be intimidating because of how important they can be for improving an organization’s image—or not. The good part is, whatever it is that makes them unique and great, an engaging corporate video has the power to truly distinguish a company or organization. The bad part? Many struggle to grasp […]

What’s Your Corporate Crisis Management Style?

(DGIwire) — The Boy Scouts of America have the best and simplest motto that can be translated into all aspects of good PR and Crisis Management: Be Prepared. Years ago, if a company was involved in any type of crisis, big or small, it was much easier to take control and minimize damage. You had […]

Listen Up: Nothing is Forever Except Social Media and Certain STDs

(DGIwire) — Scientists say that the human frontal lobe takes 25 years (almost there, Biebs!), sometimes more (hang in there, Ms. Lohan!) to fully develop. Nowhere is this more solidly evidenced than on social media. Today, millions of “duckfaced” young people worldwide share their twerking, drinking, fighting, bullying, simulating, stimulating, enticing, provoking, attacking, degrading, embarrassing, […]

Why Leaders Must Take Risks

(DGIwire) — Life as we know it would be pretty boring if it weren’t for the risk takers. Humans wouldn’t have discovered how to fly if certain brave men and women didn’t risk everything venturing into the heavens. We wouldn’t watch those World Cup, Olympic athletes and X-Games contestants who awe us with their feats. […]

Leadership Lessons: Inspiring Teamwork

(DGIwire) – No man is an island. This simple sentence couldn’t be truer when it comes to growing your business. You may think you can do it all but the fact of the matter is, if you want to grow your business to it’s fullest potential, you’ll need help. Sometimes that can be difficult. Entrusting […]

Health in the Workplace: Healthier Employees Increase Bottom Lines

(DGIwire) – To say that there have been changes in the workplace over the past 50 years is an understatement. Think back to the 80’s when smoking was allowed in the office. Back then, whether you were a smoker or not, chances are you left work smelling like cigarette smoke. Today, it would be a […]

How Successful Leaders Listen

(DGIwire) —  When it comes to being a good leader, effectively communicating your ideas, vision and knowledge undoubtedly contribute to your success.  You need to be heard. But there are some times when you just need to listen. More often than not, people undervalue the art of listening. Being an effective listener can help you […]

Seven Steps To Put You on the Road to Success!

(DGIwire) —  All of us dream about being successful; having a wonderful car, home, vacations, security or many of the luxuries that may seem attainable only to other people. Even if we believe that we can acquire these things, the reality quickly sets in that we can’t have most of them immediately. Some hard work […]

How to Swim with the Sharks and Win the Money

(DGIwire) —  How many times have you watched an entrepreneur win the opportunity to court the interest of The Shark Tank investors, yet fail to gain the coveted investment due to poor presentation skills and the inability to articulate their value proposition? “Many people don’t realize that the need to attract a banker, a “crowd” […]

Good PR is Good Business…IF You Know What You’re Doing

(DGIwire) — Whether the economy is booming or approaching a downturn, a company’s public relations budget is often the first to take a hit. When things are going well, some management teams consider public relations to be unnecessary, and when they’re not, shortsighted companies make hasty decisions in an attempt to cut expenses. However, more […]

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