(DGIwire) – The number of companies seeking to adopt digital signage in their brick-and-mortar locations continues to grow. As noted in a recent article in Digital Signage Today, any business pondering this technology ought to ask itself a few questions before making the investment necessary to deploy it. For example: Determine how interactive the sign […]
Fast Food Fast Track: High-Tech Upgrades
(DGIwire) – These are fast-changing times in the chain restaurant industry. To keep up with evolving consumer trends, many chains are angling to implement the very latest technological perks to boost engagement and return visits. For example, Bloomberg recently reported that Subway Restaurants was among these innovators, by introducing touchscreen ordering kiosks, a new mobile […]
3 Ways Beacon Technology Makes Shopping Fun
(DGIwire) – To draw customers to their brick-and-mortar locations, many retailers are turning to new technology such as beacons to enhance the in-store experience. Beacons are tiny, low-energy devices that use Bluetooth technology to send out personalized content to consumers’ mobile devices as they shop. Business Insider recently estimated that beacons would help generate some […]
HOLOSFIND Enters Exclusive Negotiations to Acquire CEAL Company and Startup FLAGTOWN SAS
(DGIwire) — Holosfind (ALHOL – eligible PEA-SME) entered into exclusive negotiations to acquire 100 percent of the capital of CEAL Signage and 60 percent of the capital of the startup FLAGTOWN SAS, which are related operations. CEAL, created in 1972, specializes in the management of user flows for signs and signage for zones or buildings. […]
Today’s Menu Special: Better Customer Engagement
(DGIwire) – What are today’s restaurant-goers most hungry for? Apart from food, it might just be better smartphone apps. According to app engagement company Applause, many of the top-performing restaurant apps have so far failed to capture the minds of U.S. consumers. As reported by Business Insider, the average restaurant app received a mobile user […]
How Beacons Can Make Air Travel More Pleasant
(DGIwire) – With a spate of insanely long lines at security checkpoints dogging U.S. airports during early 2016, many airline industry observers are wondering what’s next. As The New York Times reported, the head of the Transportation Security Administration—already facing criticism while grappling with a nationwide shortage of screening personnel—warned that passengers would probably continue […]
Enhancing Customer Loyalty Through Proximity Marketing
(DGIwire) – Customer loyalty is one of the most important factors in business today. According to Forbes, loyal customers spend more, provide free word of mouth promotion and visit more often. Yet businesses often focus on chasing new customers as a way to improve the bottom line. Here are four simple ways to increase loyalty […]
4 Ways Digital Signage Can Help Quick-Service Restaurants
(DGIwire) – With the advent of affordable and reliable digital signage and increasingly easy-to-use software to run it, more businesses than ever are swapping out their static printed displays. Quick-service restaurants (QSRs) in particular have seen the benefits of digital signs. For example, tech website Softpedia.com reports that Burger King witnessed increases in sales on […]
