ENGAGE: Smart Ideas to Get More Media Coverage, Build Your Influence & Grow Your Business

(Kirkus Reviews)  A public relations professional shares a wealth of useful ideas for gaining free media coverage. In this highly accessible guide, Dian Griesel (ENGAGE, 2015, etc.) details 226 “smart ideas” that any corporate communicator can use to “raise their profile or that of their company, project or concept.” The author covers several essential topics, such […]

Not Content with Your Content? PR Can Help

(DGIwire) — These days, it’s easy for a company or brand with years of experience to get swept up in the veritable deluge of constant digital content. It’s not enough for a company to merely have a Facebook page or Twitter handle—these social media outlets need to be used constantly to be effective. But simply […]

Great Business Success Is Like a Great Marriage: Stay ENGAGED

(DGIwire) — Growing a business: Whew! No one ever said it would be easy. In fact, it is very much like a marriage: first the thrill of the hunt. Then the heady excitement of finding “the One” (one great idea or concept) and building a relationship with that One, day by day. That’s the “romance” stage when […]

Engaging with Your Desired Audiences Just Got a Whole Lot Easier

(DGIwire) — Self-promotion is tricky. We’ve all created an online profile at some point, whether for LinkedIn, Facebook, a website bio or a speaking opportunity. Writing or talking about ourselves without sounding too promotional is harder than it seems. If writing about ourselves in the right tone is difficult, imagine having to create a unified […]

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