Health Club Owners: Seniors Want to Get Fit Too

(DGIwire) – Ask any health club owner to describe their ideal customer—and they’re likely to name “fitness-minded,” “health-conscious” and “young” among the most obvious traits. But when it comes to that final adjective—maybe they ought to reconsider. That’s because the fact is that silver-haired Americans make up a sizeable number of those who join health […]

Publishers: Partnering with PR Firms and Influencers Can Help Book Sales Fly

(DGIwire)   Penguin Random House, Simon & Schuster, HarperCollins: it used to be that if an author landed a contract with one of these or another of the major publishers, they knew they had “made it.” They’d typically receive an advance that would be enough to live on—for a short while at least—and the publishing company would […]

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