Branding Your Company from Wall Street to Main Street

(DGIwire) — The way we read has changed, so it follows that the rules of corporate writing have altered as well. Getting your press releases read by as many interested parties as possible remains a challenge for every organization. Fortunately, there are a number of exciting new ways to improve search-engine optimization, thereby increasing website […]

What Sings Praises Best? Advertising versus Public Relations

(DGIwire) — “Don’t pay any attention to what they write about you. Just measure it in inches,” Andy Warhol once quipped about the media. While this strategy may have worked for Warhol whose edgy and unique persona triggered stacks of free media coverage, it is far more likely that Warhol actually did pay very close attention. Smart and […]

Calling All CEOs! What’s Your Company’s Morale Score?

(DGIwire) — One of the most difficult things for a business owner to accurately gauge within his or her own company is also one of the most important: morale. When it’s good, it’s good but when it’s bad…let’s just say you want to work on getting things good quickly. The reason it can be so […]