Four Tips for Successfully ‘Engaging’ with the Media

(DGIwire) — In The Devil Wears Prada, Miranda Priestly, editor-in-chief of Runway magazine, is known for instilling fear in her editorial staff. When one of her editors modestly suggests running a floral spread for their upcoming spring issue, Priestly rolls her eyes and cuttingly replies: “Floral? For spring? How groundbreaking.” Although the movie portrays fictional characters, it accurately […]

Publishers: Partnering with PR Firms and Influencers Can Help Book Sales Fly

(DGIwire)   Penguin Random House, Simon & Schuster, HarperCollins: it used to be that if an author landed a contract with one of these or another of the major publishers, they knew they had “made it.” They’d typically receive an advance that would be enough to live on—for a short while at least—and the publishing company would […]

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