Branding: Sear Your Image into the Mind of the Masses

(DGIwire) — Long ago, the term “branding” conjured up images of red-hot irons and cattle. However, as the United States became more industrialized and capitalism took hold, “branding” became the way for consumers to identify a product or service. Everything from big-ticket items such as televisions, cars and computers to smaller household items such as […]

Crisis Management: Waiting Until the Last Minute Can Be Deadly!

(DGIwire)   “Crisis” is not a word to be tossed around lightly. It has become synonymous with “disaster,” “catastrophe,” and “emergency.”  But “crisis” actually comes from the Greek, krísis, which means “decision, choice, election, or judgment.” In other words, a crisis should ideally be viewed as an opportunity to make effective changes moving forward. The reality is […]

Corporate Policy: Think Before You Post to Avoid Social Media Disasters

(DGIwire) — Social media has become a ubiquitous part of our lives. Every time we check LinkedIn, Facebook, Twitter or Instagram, another person is writing a status about the minutiae of their day. Even A-List celebrities take time out of their busy schedules to interact with their fans on the Internet or post a “selfie.” But […]

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