Engaging the Media: Use Email Effectively

(DGIwire) — Human communication is in dire straits. Texting, commenting on someone’s Facebook status and “liking” Instagram posts is not truly communicating—it’s more like an electronic game of tag. When was the last time you spoke to someone on the phone or sent an email that resembled an actual letter instead of a collection of fragments? […]

Is Your PR Invisible?

(DGIwire) — Most businesses, products and people benefit immensely from positively framed, quality media exposure. A touch of “fame” or respectful recognition—whether within the editorial pages of magazines and newspapers or a variety of news show segments—can catapult a company into the minds of its desired partners and customers. More so, strategic media coverage can […]

Four Tips for Successfully ‘Engaging’ with the Media

(DGIwire) — In The Devil Wears Prada, Miranda Priestly, editor-in-chief of Runway magazine, is known for instilling fear in her editorial staff. When one of her editors modestly suggests running a floral spread for their upcoming spring issue, Priestly rolls her eyes and cuttingly replies: “Floral? For spring? How groundbreaking.” Although the movie portrays fictional characters, it accurately […]

Game-Changing PR Strategies for Companies of All Sizes

(DGIwire) — Everyone dreams of a day when their company makes front-page news—for positive reasons, of course. But too many entrepreneurs and company owners find themselves frustrated that their exciting new ideas or other company news don’t make it into the media. What happened to the famous Field of Dreams premise—and promise—that “if you build it, they […]

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