(DGIwire) – Beacons (also called “connectors”) are increasingly a part of American society. According to Advertising Age, these devices—which use low-energy Bluetooth connections to communicate with smartphones and tablets—numbered 13 million in the last quarter of 2016, nearly triple over the year before. What explains their burgeoning popularity? One factor is versatility. As Advertising Age […]
Beacons in Airports: Ready for Takeoff
(DGIwire) – Airports help travelers quickly get from one city to another. Increasingly, however, they are doing something else as well: quickly getting targeted messages to travelers’ mobile devices. As a recent article in Advertising Age noted, huge U.S. airport hubs—such as JFK, LAX and DFW—are among the 84 percent of airports worldwide that currently […]
AirPods and Beacon Marketing: Perfect Together
(DGIwire) – When Apple unveiled the iPhone 7 in September 2016, it included a big surprise: no headphone jack. Instead, iPhone 7 users can wear innovative wireless headphones created by Apple—called AirPods—that connect to the phone via Bluetooth Low Energy (BLE) technology. Other forms of wireless headphones will work with the iPhone 7 as well. […]
How Beacon Technology Can Make Campuses Smarter Places
(DGIwire) – College campuses attract smart young people. Now, thanks to the advent of beacon technology, campuses themselves may be on the brink of getting smarter—by giving students the ability to access a wide range of information about academic life right on their smartphones. This type of initiative is a timely one; after all, the […]
Digital Social Retail Beacon Platform To Be Deployed Throughout Touraine Region of France
(DGIwire) — Digital Social Retail (DSR), a division of the Holosfind Group (Alternext: ALHOL), is partnering with Flagtown SAS to deploy its beacon platform over the coming months at towns throughout France’s Touraine region, including the metropolitan Tours area; the cities of Loches, Amboise and Chinon (Departement of Indre-et-Loire); and in the SPL Tours Loire […]
Beacons: A Hole-in-One for Sports Fans
(DGIwire) – Professional sports are as popular as ever—but the game has changed in terms of how fans are consuming their favorite pastimes. The explosion of smartphone adoption and the demand for mobile connectivity are hard to ignore: according to a report from the Stanford University Graduate School of Business, 70 percent of consumers who […]
Why Proximity Marketing Is a Must-Do
(DGIwire) – Over the past two years, proximity marketing—the use of technology to send marketing messages to mobile-device users who are in close vicinity to a business—officially took off the training wheels. In fall 2014, for example, Macy’s committed to installing 4,000 of its “shopBeacon” devices in store locations, according to ZDnet.com. And the SXSW […]
