Women Are Buying Their Own Gems and Making Smart Choices

(DGIwire) — When most people think of buying gems, a few scenes usually spring to mind: for example, a young couple standing at an engagement ring counter, or a stylishly dressed man at the counter trying to decide what to buy for someone’s birthday or anniversary. These images, however, are becoming a bit outdated. Today […]

The New 5 “C”s for Choosing a Gem

(DGIwire) — To the traditional three “C’s” of gem standards—color, cut and clarity—two additional “C’s” should be added for Cost and Cool, thanks to the arrival of moissanite, now recognized as the world’s most brilliant and ethical gem. Moissanite is a gem that literally had its beginnings in the stars: a meteorite crash-landed in Arizona 50,000 years […]

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