(DGIwire) – By the time a person reaches 50, their visions of retirement may start to loom large. But what if they haven’t managed to put away much money—or any at all? Is it too late to start saving in one’s 50s? Not at all, say members of the Silver Disobedience® movement—a large and growing […]
Over 55? Back in the Dating Game? Some ‘Silver’ Thoughts
(DGIwire) – Anyone returning to the dating game in their mid-50s or older is bound to feel some apprehension. What are the challenges and pitfalls? How can happiness be found at this age? Solid advice comes from those in the Silver Disobedience™ movement. This is a large and growing group of men and women who […]
Can People Start to Save for Retirement at 50?
(DGIwire) – Reaching age 50 is a significant milestone. But when someone that age is blowing out the candles on their cake, they shouldn’t be wishing for enough money to retire on. Can someone with little or no savings at the half-century mark turn things around and retire comfortably? Absolutely, say members of the Silver […]
Silver Savings Plans: Experts Offer Ideas
(DGIwire) – Anyone who has made it to age 50 has a dizzying array of expert sources of advice for saving up for retirement. And who could be better at providing reliable insights than one’s own financially savvy peers? Folks in this age group who are hungry for tips on saving for a comfy retirement […]
The ‘Silver’ Perspective on Dating After a Spouse Dies
(DGIwire) – Life can be hard when going it alone. After a spouse dies and the bereavement period has concluded, a widow or widower may feel the need to seek out a new companion. When the survivor is over age 55, this can seem like an especially daunting journey. But members of the Silver Disobedience™ […]
Furniture Sellers: Why Older Homeowners Are Worth Marketing To
(DGIwire) – Which segment of consumers is most likely to furnish their house with the most prestigious offerings? Hint: it’s not newlyweds in a modest starter home. Sellers of furniture and other luxury home products are much more likely to find satisfied customers—and substantial sales—among the silver-haired portion of the population. Yet to a large […]
Video Gaming: Not Just a Young Person’s Thing
(DGIwire) – Gaming is a multibillion-dollar industry that appeals to a tremendous range of players. But if there is one pervasive stereotype about the industry, it’s that gamers are exclusively young people—sitting transfixed in a dark room in front of a brightly lit screen. Yet teens and twentysomethings are hardly the only ones attracted to […]
Smartphone Manufacturers: It’s Not Just Kids on the Line
(DGIwire) – Who’s walking around with a smartphone glued to their ear? These days, everybody. But when smartphone manufacturers unveil their latest and greatest release, it’s more likely they are targeting young people as potential customers rather than their parents or grandparents. And that’s a shame, because silver-haired Americans are just as enthusiastic about the […]
Travel Agency Owners: The Best Customers Are Silver-Haired
(DGIwire) – What are the greatest tourist destinations on Earth? Everyone has their own opinions—but not everyone has the means to hop on a plane to actually visit them. Yet one demographic is likely to have both the will and the wallet to travel the globe: the silver-haired segment of the population. So it’s odd […]
Health Club Owners: Seniors Want to Get Fit Too
(DGIwire) – Ask any health club owner to describe their ideal customer—and they’re likely to name “fitness-minded,” “health-conscious” and “young” among the most obvious traits. But when it comes to that final adjective—maybe they ought to reconsider. That’s because the fact is that silver-haired Americans make up a sizeable number of those who join health […]
Automakers: The Speed Limit is 65…But It’s Not the Driver Age Limit
(DGIwire) – Think of the standard TV commercial or print ad for a new car. Who’s usually behind the wheel? A rugged young man with a mane of dark hair—or a dashing young couple no older than 30. But there’s something wrong with this picture. It ignores a huge group of folks who are buying […]
Get Up And Generate That Content
(DGIwire) Blogs and websites that have rich content are always going to do better than those that don’t. Logically enough, that’s just common sense. It’s easy to write about a topic you’re passionate about, but even the most passionate of bloggers can come down with a case of “blog-block” and run out of things to […]
Publishers: Partnering with PR Firms and Influencers Can Help Book Sales Fly
(DGIwire) Penguin Random House, Simon & Schuster, HarperCollins: it used to be that if an author landed a contract with one of these or another of the major publishers, they knew they had “made it.” They’d typically receive an advance that would be enough to live on—for a short while at least—and the publishing company would […]
