Over 55? Back in the Dating Game? Some ‘Silver’ Thoughts

(DGIwire) – Anyone returning to the dating game in their mid-50s or older is bound to feel some apprehension. What are the challenges and pitfalls? How can happiness be found at this age? Solid advice comes from those in the Silver Disobedience™ movement. This is a large and growing group of men and women who […]

Travel Agency Owners: The Best Customers Are Silver-Haired

(DGIwire) – What are the greatest tourist destinations on Earth? Everyone has their own opinions—but not everyone has the means to hop on a plane to actually visit them. Yet one demographic is likely to have both the will and the wallet to travel the globe: the silver-haired segment of the population. So it’s odd […]

Health Club Owners: Seniors Want to Get Fit Too

(DGIwire) – Ask any health club owner to describe their ideal customer—and they’re likely to name “fitness-minded,” “health-conscious” and “young” among the most obvious traits. But when it comes to that final adjective—maybe they ought to reconsider. That’s because the fact is that silver-haired Americans make up a sizeable number of those who join health […]

Publishers: Partnering with PR Firms and Influencers Can Help Book Sales Fly

(DGIwire)   Penguin Random House, Simon & Schuster, HarperCollins: it used to be that if an author landed a contract with one of these or another of the major publishers, they knew they had “made it.” They’d typically receive an advance that would be enough to live on—for a short while at least—and the publishing company would […]

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