Choosing A Public Relations Firm

(DGIwire)  — Most businesses, products and people benefit immensely from positively-framed, quality media exposure. A touch of “fame” or respectful recognition whether within the editorial pages of magazines and newspapers or a variety of news show segments can catapult a company into the minds of their desired partners and customers.  More so, strategic media coverage […]

Is Your PR Invisible?

(DGIwire) — Most businesses, products and people benefit immensely from positively framed, quality media exposure. A touch of “fame” or respectful recognition—whether within the editorial pages of magazines and newspapers or a variety of news show segments—can catapult a company into the minds of its desired partners and customers. More so, strategic media coverage can […]

Strategic Visibility in the Social Media Age

(DGIwire) — It’s undeniable that social media has taken over the modern Internet landscape. According to the online publication Social Media Today, there are more than 2.206 billion active social media users globally, accounting for 30 percent of the entire population. What’s more, the publication estimates that 12 new active mobile social users are added […]

Not Content with Your Content? PR Can Help

(DGIwire) — These days, it’s easy for a company or brand with years of experience to get swept up in the veritable deluge of constant digital content. It’s not enough for a company to merely have a Facebook page or Twitter handle—these social media outlets need to be used constantly to be effective. But simply […]

What Citizen Journalism Means for Your Company

(DGIwire) – Ever since the massive 9/11 terrorist attack, New York City has been on continuous high alert for any suspicious activity. A loud noise, wisp of smoke or increased police activity can rouse anxiety. Now, with the near ubiquity of smartphones and social media, people have come to expect this kind of news in […]

Surf the PR Waves So You Won’t Go Down in a Storm

(DGIwire)   Public relations is the lifeblood of strong companies. Without a solid public relations plan, even the best company can lose traction among its flashier competitors. But like every aspect of business, the way in which people tackle their media outreach must evolve as the years go on. The Business Journals, a premier online media […]

8 Tips to Building a Social Media Army

(DGIwire) — Thanks to the popularity of social networks such as YouTube, Facebook, Instagram, Pinterest and Twitter, online sharing is now at an all-time high. This trend has enabled companies to identify consumers who love their products or services. Their enthusiastic feedback turns them into “brand marketers.” Galvanizing the support of satisfied customers and their freely […]

Calling All CEOs! What’s Your Company’s Morale Score?

(DGIwire) — One of the most difficult things for a business owner to accurately gauge within his or her own company is also one of the most important: morale. When it’s good, it’s good but when it’s bad…let’s just say you want to work on getting things good quickly. The reason it can be so […]

Listen Up: Nothing is Forever Except Social Media and Certain STDs

(DGIwire) — Scientists say that the human frontal lobe takes 25 years (almost there, Biebs!), sometimes more (hang in there, Ms. Lohan!) to fully develop. Nowhere is this more solidly evidenced than on social media. Today, millions of “duckfaced” young people worldwide share their twerking, drinking, fighting, bullying, simulating, stimulating, enticing, provoking, attacking, degrading, embarrassing, […]

Telling a Company’s Story Just Got a Whole Lot Easier

(DGIwire) — Self-promotion is tricky. We’ve all created an online profile at some point, whether for LinkedIn, Facebook, a website bio or a speaking opportunity. Writing or talking about ourselves without sounding too promotional is harder than it seems. If writing about ourselves in the right tone is difficult, imagine having to create a unified […]

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