Although the Spring Festival holiday has ended, the lanterns hanging on the street still show how "lively" this holiday is. Family travel is popular, the Spring Festival film season is full of amazing movies, and diversified consumption is upgraded. Prosperous China is seeing a booming spring festival. Those well-performing data of consumption are attributable to the efforts of Poly Group.
Every shopping carnival was crowded
Theaters received more than one million audiences
During the Spring Festival, Poly Theatre, under Poly Culture, staged 265 performances. In collaboration with Chongqing, Xi'an, Harbin, Changsha, and other tourist cities, Poly Theatre attracted more than 200,000 audiences to the theaters to celebrate the Spring Festival. Many films jointly produced by Poly Film continued to outperform other movies on show during the Spring Festival holiday, with 24,700 showings in 66 theaters nationwide owned by Poly, and over 1,031,700 audiences. This contributed to a flourishing Chinese film market.
Fire dragon dance (an intangible cultural heritage), popular exhibits of lanterns, lion dance... During the Spring Festival holiday this year, 20-plus business districts under Poly have received over 10 million visitors. The novel experience would bring visitors good luck in the upcoming Year of the Dragon. Sino Gem, a subsidiary of China National Arts and Crafts Group Co., Ltd. (CNACGC), made great efforts to hold celebrations in its 2,000-plus stores, and to connect with consumers nationwide through online channels such as live streaming on major e-commerce platforms, reaching out to over 100 million people online and offline.
Markets and scenic spots were beautiful
Poly’s hospitality had many highlights
A magnificent melody reflects upon the pearl-like waters, with the tower's shadow dancing amidst the lake's radiance. This is the Lantern Festival soiree held at the scenic spot of Poly Commerce & Tourism Development under Poly Developments. Specifically, Haizhu National Wetland Park, Shamian Island and Pantang Wuyue in Guangzhou, as well as Bund Sightseeing Tunnel in Shanghai, have received more than 100,000 tourists, bringing visitors "poetry and dreamland".
More than 30 hotels under Poly attracted tens of thousands of people. Decorations themed the Year of the Dragon, walls of lucky red envelopes, lion dance, calligraphy masters writing blessing words, and other activities, are well received and lively. A series of heart-warming services make travelers enjoy the wonderful celebrations of the New Year and the warmth of "Poly's hospitality."
New Year activities were full of warmth
"Staying" at home also presented various joys
The atmosphere of the new year culminates at the reunion. In more than 1,300 communities in China served by Poly, property management personnel have become the "creator of the New Year vibe" in the communities. Patrols who are on duty, cleaning staff who clean community facilities, engineers who repair and care for equipment, and housekeepers who serve every household carefully... All staff work together to create a lively new year atmosphere for the Year of the Dragon.
In addition, the "New Year's Drama" has also been staged in communities all over the country! Activities such as "Reunion Together," "Prosperity from the Dragon and the Phoenix," "Courteous Reception of Beautiful Women" specially invited nearly 1,000 young property owners to form a "League of Young Lion Dancers." The Spring Festival event of "Peaceful Hometown" launched fresh celebrations such as the long street banquet, the New Year shopping market, the New Year garden party, and hands-on experience of folk customs, to celebrate the New Year. All kinds of activities have turned the community, which is home to thousands of families, into the largest cultural distribution center of the Spring Festival.
The journey across mountains and seas was smooth
Billions of cash were delivered securely
This year, many indicators, such as the number of holiday trips, reached a new high. The Zhongshan West Ring Expressway, operated and managed by Poly Changda Engineering, a subsidiary of Poly International, saw a total traffic volume of 545,200 trips during the Spring Festival holiday. To better provide service, Poly Changda kept an eye on key areas and key road sections to ensure "24-hour inspection, 24-hour emergency response, and 24-hour communication." In the T2 terminal of Guangzhou Baiyun Airport, which is served by Poly Property Services under Poly Developments, the operation and maintenance team tracked the progress of various work on site in real time, and conducted inspections on the power room and equipment room every two hours, so as to ensure normal power transmission in the terminal and make the travel back home warmer and more comfortable.
In addition, security escorts from Poly Union Group stayed at their posts regardless of wind and snow. During the Spring Festival holiday, they finished 1997 car escorts for multiple banks, helping them distribute 127.58 million yuan. They provided punctual, high-quality, and efficient escort services for those financial customers.
In this lively spring festival, every smiling face has shown "Chinese confidence." With a good start and firm progress, Poly will continue to create a better life throughout the colorful four seasons of the year with its well-designed products and services.